Patient recruitment copy should be clear and concise to get them act. While drafting the patient recruitment copy, you should understand the patient visiting the clinical trial site is not a medico. The usage of the technical terms in the document should be reduced to the maximum. If you have to mention the jargon in the clinical trial recruitment copy, make sure you define them clearly. Make the sentence simple and easily understood.
Online readers have least patience to read the extensive docs, so make sure the document is waffle free. Use short sentences and paragraphs to detail the information in the web site.
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